…Key Associates

With our outstanding worldwide affiliates, we are able to pull together strong teams based on our clients needs.




Paul Lewis is an international marketing consultant with over 25 years experience in the industry. He has an extensive knowledge of all facets of international marketing & distribution and a proven track record in developing & implementing integrated marketing & distribution strategy around thew world.


He has a detailed knowledge of movie & media environment in all key territories, managing marketing budgets of US$20 – $75 million plus on each movie, supervising the detail of those budgets and the underlying media plans, market by market.


As well as working with Electric Media across the Laika & Realtivity Media business, Paul’s consultancy clients include Eon Productions, on the international theatrical release of Skyfall and Casino Royale; Exclusive Media on Rush, The Woman In Black and The Quiet Ones; and Producer Anant Singh, on Mandela: Long Walk To Freedom. He has also consulted with the market research company Ipsos OTX Motion Picture Group across all aspects of their international movie research over the past 10 years, and was a consultant to a UK based start-up financing & production venture. Paul previously spent six years overseeing international marketing at DreamWorks SKG, working with the team at UIP across all aspects of international marketing, including developing marketing & distribution strategy, planning released date strategy, overseeing P&A budgets, media campaigns, research, promotions & creative advertising, and ensuring releases were planned to maximise the upside through subsequent home entertainment, TV windows.


Prior to DreamWorks, Paul was a partner in the marketing consultancy, Gerry Lewis & Company, where he worked on the international release of movies from Steven Spielberg, Robert Zemeckis & Kennedy/Marshall. He was also consultant to the UK’s All Industry Marketing Committee for Cinema, working on a number of high profile cross-industry marketing initiatives including the first industry sponsorship deal, which subsequently evolved into Orange Wednesday.He previously spent 5 years as Director of UK Advertising & Publicity at Warner Bros.



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